A number of days in the past, I got here throughout a social media advertising company who known as themselves “gurus” in on-line advertising. Once I took a have a look at certainly one of their purchasers’ Fb web page, I observed that they had been utilizing a profile web page reasonably than a fan web page. This isn’t solely towards the Fb assertion of rights and tasks, nevertheless it’s additionally very ineffective in relation to on-line advertising. Consequently, I designed this check that can assist you decide if the company you have employed truly is aware of what they’re doing. Merely test off the questions that apply to your digital company and learn how they rating on the finish.
_ Does your company give you month-to-month analytic experiences?
_ Does your company have their very own Fb fan web page?
_ Does your company put up content material on their Fb web page at the least 4 occasions per week?
_ Does your company have their very own Twitter web page?
_ Does your company put up content material on their Twitter web page at the least 4 occasions per week?
_ Does your company have a weblog?
_ Does your company put up at the least 3 blogs per week?
_ Does your company produce other purchasers in your trade?
_ Whenever you name your company, does a human being reply? (Not an answering machine)
_ Does your company contact YOU at the least as soon as per thirty days?
_ Is “social media” listed as a functionality on their web site? (Would not depend if it is not on the checklist)
_ Has your company supplied you with examples or case research of earlier work?
_ Does your company inform you of necessary social media information?, i.e. new Fb rules or new social media platform?
_ Does your company monitor the net dialog concerning what you are promoting?
_ Does your company supply social media coaching for you and your organization?
_ Does your company get your target market engaged in dialogue on-line?
_ Does your company consider adverse feedback/put up earlier than coping with them on-line? (Do NOT test in the event that they routinely delete adverse feedback)
_ Has your company ever instructed utilizing YouTube to advertise what you are promoting?
_ Has your company ever instructed working a PPC (Pay Per Click on) advert for you?
_ Are your bodily promotions in sync together with your on-line promotions?
18-20 – “A” – Your company is aware of use efficient on-line advertising methods to advertise what you are promoting. Maintain them round, these are exhausting to search out.
15-17 – “B” – Your company is a bit tough across the edges, however can nonetheless promote what you are promoting and talk together with your target market on-line.
12-14 – “C” – There’s a distinction between a advertising company and a web based Agência de Marketing Digital. Simply because your company could also be good at advertising what you are promoting bodily, does not imply they know successfully promote it on-line. You could wish to contemplate hiring an company that understands efficient on-line advertising methods.
11 and beneath – “F” – Your company lacks a stable understanding of promote what you are promoting on-line. You could wish to take into consideration hiring somebody who understands use digital advertising or social media in a simpler manner.
Keep in mind, how your company represents themselves is immediately associated to how they will symbolize you. If they don’t seem to be utilizing social media (Fb, Twitter, Flickr) successfully to leverage their very own enterprise, what makes you assume they will use it successfully to advertise yours? In case your company didn’t truthful nicely on this check, they could lack an understanding of use on-line advertising successfully, which ought to increase a purple flag for you.